Goal: To examine how the relationship between established marketing firms and new AI-powered platforms is changing, with an emphasis on business models and investment trends.

Important Points:

Describe the traditional agency business models used by marketing firms and how they depend on time-based billing.

Development of AI-Powered Platforms: Talk about the emergence of AI-powered platforms that provide automated solutions and the reasons why investors find them appealing.

Investment Trends: Analyze the venture capital investments that are currently being made in both industries and what this suggests about the future paths of the sector.

Effect on Small and Medium Businesses (SMEs): Evaluate how SMEs may use AI-powered platforms to rival bigger businesses.

Prospects for the Future: Contemplate the future of marketing firms and the possibility of hybrid models that blend conventional knowledge with artificial intelligence.